Many people think that agents? property particulars are designed to give a comprehensive overview of a property that is on the market. We believe this is not strictly the case, and that their role is to encourage people to inspect a property that might be suitable for them.
Too many agents? property details contain extensive flowery descriptions of the property, along with details of where the radiators are situated, what type of boiler there is, and the name of the bathroom suite. Is there a central light fitting or is it wall mounted? Where is the water stop-cock situated? Do you really care?
Our knowledge of our buyers suggests that people simply want to know enough detail about a property to decide whether to rule it out or decide to view it. Too much detail at such an early stage is superfluous, confusing, unnecessary and can be counterproductive.
No-one is likely to purchase a property on the strength of the details alone ? they just want to know what the property is like, where it is, how big it is, what condition it is in, how much it is, and whom they should call for a viewing. Floorplans, maps, internal and external photos all provide a very visual idea of the property and encourage well qualified viewings.
Too much early information can also lead to the agent, and the vendor, being more likely to fall foul of the Property Misdescriptions Act if they have made reference to something which is incorrect, such as a window that appears to be double-glazed when it is in fact single-glazed. Was it really that important anyway?!
Our job is to get suitable buyers round property without wasting anyone?s time. And that is one thing we are particularly good at!
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